Billboard advertising statistics 2019 According to the Out of Home Advertising Association of America (OAAA), outdoor advertising companies earned $8. The global billboard and outdoor advertising market was valued at $32. , by animation of one advertisement or alternations among different advertisements) that a given driver could plausibly see more Apr 26, 2023 · Whether you're commuting by car, bus, or train you may find yourself watching the world — and billboard advertising — go by. Driving point-to-point on Puerto Rico is a shorter distance than a drive from San Diego to LA, and yet, there are over 1000 people per square mile on Puerto Rico. But it can be a powerful way to build Market Size & Trends. The more creative and uniquely designed your ad the more attention and impact it will have. The Power of the Small Screen: TV Advertising Oct 24, 2024 · Billboards are strategically placed in high traffic areas to capture as many impressions as possible. If you want to get started with your billboard advertising campaign, begin your research ASAP. And according to 2023 research, 49% of adult consumers notice billboard ads more than they did just one year ago. December 2019; October 2019; September 2019; August 2019; July 2019; May 2019; Billboard advertising is the process of using a large-scale print advertisement (a billboard, or a hoarding to those in the UK) to market a company, brand, product, service, or campaign. The global billboard & outdoor advertising market size was estimated at USD 38. 6 billion in 2019. TV’s share of advertising is expected to grow by 8. Johnson signed the Highway Beautification Act, regulating billboards on federally controlled roads May 16, 2019 · National and local brands have used out-of-home (OOH) advertising for many years, but not many companies might be aware of the full advantages that outdoor advertising offers. 8 percent to approximately 354. 9 The State of Billboard Advertising in 2025 1. billboard advertising statistics Dec 10, 2024 · Digital advertising revenue in Canada from 2019 to 2028, by format (in billion U. Organizations use the following most common forms of outdoor advertising which include: billboard advertising, displays in point of sales, advertisements used on street furniture, mobile advertisement and guerrilla advertising. May 31, 2019 · While billboard advertising was shown to be very effective in the real world, its effectiveness in driving brand action online is even more compelling with staggering a 42% of those surveyed doing a web search of a brand based on messaging they saw on a billboard or other out-of-home ad. 9% CAGR from 2023 to 2030, fueled by increased adoption of digital billboards. $1450 USD. It shows many important insights on the effectiveness of billboard advertising. 1% from 2025 to 2030, driven by the rising demand for innovative and visually engaging brand promotion in high-traffic locations. 32 billion in 2024 and is expected to grow at a CAGR of 8. com! TV ad expenditure in India 2019-2024. dollars) Premium Statistic Annual change in advertising spending worldwide 2023-2024, by region Search advertising spending in the United Kingdom (UK) from 2019 to 2023 (in billion GBP) Premium Statistic Revenue of the social media advertising industry in the UK 2017-2029 The advertising industry in Canada fell by 14. In addition, experts predict the sum will be even lower in 2023—$64. 19B by 2029, growing at a 3. Social media, blogging, influencer marketing, and more are all options. 2 billion in North America. from 2010-2019; Outdoor Traditional Advertising Statistics 31. 28. Despite the slight annual increase, the 2023 figure stood 3. . Billboard advertising is 382% more effective at driving online activity than TV ads[1]. 5 billion. residents age 16 or older who were surveyed noticed a form of out-of-home advertising in the past month. In 2023, the number of billboards spread across the United States grew by less than 0. consumers every week; Billboard advertising generates an average return on investment (ROI) of 5:1; Over 70% of people have made a purchase after seeing a billboard ad; Billboard advertising remains the most effective outdoor advertising medium for brand recall Jun 16, 2019 · The Nielsen Company just put out their latest study on OOH advertising. The static billboards segment held the largest revenue share at 37. Here are some handy statistics to get you started: There are likely over 2 million billboards in the United States today. Billboards are typically placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians. 69 million respondents stated they walked by Mar 17, 2025 · Advertising media owners' revenue worldwide from 2019 to 2029 (in billion U. Billboard Advertising Statistics. A regional billboard campaign provides clear indications of billboard influence both on new and on existing customers. 0% in 2022. Mar 19, 2025 · Display Ad Design “Latest” Statistics. Jan 13, 2025 · In 2024, the most expensive type of billboard to advertise on was a digital city-light poster, it costs around 99 euros per day to use. One new take on traditional billboard advertising is the rise of digital billboards. Dec 12, 2024 · Discover all statistics and data on Advertising in Australia now on statista. 80% surveyed noticed OOH in the past week. TV advertising statistics reveal that the rise of subscription-based streaming platforms like Netflix, Amazon Prime, and Disney+, which happen to offer ad-free service, has sealed the much-anticipated downfall of the TV advertising industry Aug 25, 2018 · 1835 – year the first printed posters were produced in the United States (advertising a circus) 1850 – year street railways first displayed advertising; 1958 – year Congress first passes legislation regulating billboards; 1965 – year Lyndon B. How many billboards are there in the U. The billboard and outdoor advertising industry is navigating turbulent economic waters marked by inflation and high costs. com! Finance ad spend on digital static display in Australia 2019-2021. Here are some billboard facts: 7 out of 10 outdoor advertising ad campaigns promote local businesses who are trying to drive brand awareness in their local communities. Billboards represent 17% of all outdoor advertising types . 8. The primary purpose of a billboard is to promote a product or… Feb 6, 2019 · Blue Line Media billboard advertising per location per 4 weeks of bulletin (large) billboards will run you approx. Moreover, 11% dislike these types of ads, while the rest are neutral. May 5, 2025 · Premium Statistic Advertising spending in Italy 2019-2024 Premium Statistic Year-on-year change in ad spend in Italy 2023, by medium Nov 16, 2024 · This statistic shows the number of people noticing advertising pillars and billboard posters in Germany from 2019 to 2023, by frequency. Also, see how digital and traditional billboards impact marketing and drive consumer actions leading to 2025. To facilitate discussion of the effects of billboard animation and message changes, this review defines 2 categories of billboards as follows: a billboard is “active” if its display changes frequently enough (e. Media & publishing advertising spending on digital static display in Australia from 2019 to 2021 (in million U. 22 billion in 2022 and is expected to grow at a 7. 07 billion in 2020 but climbed back to $7. Yet ad spend keeps growing as advertising statistics prove. 2024-2028, by medium Nov 3, 2016 · So this week, we got in touch with our inner data geeks and found 23 absolutely amazing billboard statistics you just have to see to believe! The number of outdoor advertising displays in the United States numbers 2 million. Consumers […] At the end of a year, Billboard will publish an annual list of the 100 most successful songs throughout that year on the Hot 100 chart based on the information. dollars) Premium Statistic Revenue in the out-of-home advertising segment Australia & Oceania 2020-2030 Jan 13, 2025 · In 2020, large scale poster spaces, incl. While billboard advertising was shown to be very effective in the real world, its effectiveness in driving brand action online is even more compelling with staggering a 42% of those surveyed doing a web search of a brand based on messaging they saw on a billboard or other out-of-home ad. Thus, we have plenty of statistics on billboard advertising we would like to share. Nov 18, 2019 · To build brand awareness using billboards, it’s imperative to pick high-traffic locations where your target consumer is apt to see your message. Per 2021 Statista data, there are 350,000 billboards in the United States. That figure dipped to $6. This was the lowest price since 2017, however the same as . Total revenue levels were estimated at $10. Premium Statistic Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C Premium Statistic Operating income of the Bank of The Billboard and Outdoor Advertising Market, valued at USD 62. According to studies from the Out of Home Advertising Association of America, ad revenue for all U. Rising expenses for materials and interest rates are making it tough for smaller players to compete and stay afloat. About 80% of consumers said they noticed a billboard ad in 2019. 5 million people across roughly 100 lengthwise miles of island. TV advertising spending is estimated to be around $67. ? Apr 29, 2025 · Billboard advertising reaches approximately 80% of U. According to a poll conducted by Color Psychology Researchers, 42% of internet users rely on their judgment of a company’s website design, with color being the main deciding factor. Jan 13, 2025 · This statistic shows the number of people noticing advertising pillars and billboard posters in Germany from 2019 to 2023, by frequency. 84%, the highest of all digital ad formats. 71% of people make a conscious effort to look at billboards while driving[2]. statistics shown on billboard advertising May 30, 2019 · Billboards honor servicemen killed in Chatanooga Tennessee; Develop a Unique Advertising Experience by Exploring Our Billboard Marketing Opportunities in Fort Worth; Increase Your Customer Base by Exploring Our Billboard Marketing Opportunities in Florida ; Increase Your Customer Base by Exploring Our Billboard Marketing Opportunities in Dallas Advertising Report 2020 edition –Top 30 Markets. 85 billion. And account for 65% of all OOH revenue By leveraging the capabilities of Blip's digital advertising platforms and incorporating our in-depth knowledge of local demographics, recent statistics, current market trends, and strategic locations for billboards in McKinney, you can initiate a robust campaign that connects with McKinney’s local population. May 19, 2022 · 7. 15 billion in 2020, compared to $11. 09 billion in 2021. Take a look over what they found. 52B in 2025, is projected to reach USD 71. (Statista) According to experts’ predictions on advertising statistics, TV advertising spending will decrease in the upcoming years. 8% in 2022. dollars) Premium Statistic Mobile ad spend in Canada 2019-2028, by format We would like to show you a description here but the site won’t allow us. 29. Make better business decisions, faster with IBISWorld's industry market research reports, statistics, analysis, data, trends and forecasts. S. dollars) Premium Statistic Energy ad spend on outdoor in Australia 2019-2021 May 31, 2019 · Online Activation Is Strong. May 3, 2025 · This statistic shows the number of people noticing advertising pillars and billboard posters in Germany from 2019 to 2023, by frequency. Video advertising and marketing worldwide amounted to 80. Mar 1, 2025 · Another important area of billboard statistics is the increase in digital billboard advertising. 4% in the US. Apr 29, 2025 · Premium Statistic OOH advertising spending in Africa 2019-2030 (in million U. 3% CAGR. Billboard advertising isn't your typical inbound marketing strategy. [1] For 2019, the list was published on December 5, calculated with data from November 24, 2018, to November 16, 2019. According to the 2019 Nielsen Out-Of-Home Advertising Study, 90% of U. Some billboards can be very entertaining. This kind of advertising can also improve sales. This figure was projected to exceed ₹4,300 crores in 2019, representing 5. 1 billion U. In 2023, 26. Take into consideration that these prices aren’t Dec 13, 2018 · The European Outdoor Advertising Association found that truck marketing boosted name recognition 15 times MORE than any other form of advertising. $3000 USD, digital bulletin (large) billboards are around $4000 USD, 30 sheet posters (medium) will be around $950 USD, and digital 30 sheet posters (medium) are approx. TV advertising spending in India from 2019 to 2024 (in Examples of OOH media formats include digital and non-digital billboards, street furniture and transit ads, or place-based advertising in arenas and stadiums. In 2019, the spending was around $69 billion. The Outdoor Advertising Association of America calculates that each truck can generate 30,000 to 70,000 impressions per DAY. Of those, 9,600 are digital billboards. By 2021, worldwide advertisement spending will touch a hefty $559. Tariffs will likely increase billboard advertising costs due to reduced consumer spending. . g. Expert industry market research on the Billboards and Outdoor Advertising Services in Australia (2014-2029). 5% of total advertising expenditures in the country. Over 50% of people say they’ve been highly engaged by a billboard they’re seen in the last month[2]. 27. This report provides a detailed examination of travelers in top markets and their exposure to digital out-of-home advertising including digital billboards, mobile digital billboards, street-level digital/video ads, airport digital ads, and place -based digital ads. 5% in online ad spending, compared to 5. Ad media owners' revenue worldwide from 2019-2029; Distribution of ad spend worldwide 2022-2026, by medium; Annual out-of-home (OOH) advertising spending worldwide 2014-2024 Puerto Rico is a densely populated island, containing just over 3. Apr 30, 2025 · Discover all relevant statistics and facts on the Indian advertising industry now on statista. [2] Post Malone ranked as Billboard ' s top Hot 100 artist of 2019 Jan 22, 2025 · Capturing Attention: Video Advertising Statistics. 1% as a direct consequence of the pandemic. dollars and is projected to reach 120 billion dollars in the coming years. 82 in 2019. the week’s most popular current songs across all genres, ranked by streaming activity from digital music sources tracked by luminate, radio airplay audience impressions as measured by luminate Jan 24, 2019 · Combined with billboards’ resilience against blocking, this effectiveness substantially broadens their potential, increasing utility to executives seeking to influence existing customers. 5 thousand. Learn key billboard advertising statistics, including audience engagement, recall rates, and ROI. Advertising statistics for Canada, however, show an increase of 8. Billboards can offer visual influence as well as a verbal influence. Jun 10, 2024 · learn-all-about-billboard-advertising-including-benefits-costs-strategies-and-tips-to-maximize-your-campaign's-impact Mobile Billboard Advertising Statistics - 2019 “In a study of measured consumer awareness and sales between static billboards and Mobile billboards … Static billboards resulted in an increase of sales of 54%, but mobile billboards resulted in an increase of sales of 107%!” Dec 12, 2024 · Premium Statistic Net revenue of OOH advertising Indonesia 2019-2029 Premium Statistic Net revenue of the radio advertising market in Indonesia 2019-2029 Getting visibility for your business today encompasses much more than paid advertising. Billboards are a form of outdoor advertising that have been around for more than 100 years. Finance advertising spending on digital Oct 14, 2024 · Billboard Ad Statistics . Jun 10, 2024 · Billboard Advertising Statistics? In 2018, the outdoor advertising industry in India generated an estimated Rs 3,972 crores in revenue. Apr 17, 2025 · Overview 10 Premium Statistic Revenue in the advertising market United States 2020-2030 Premium Statistic Ad revenues in the U. Grow your business with our outdoor advertising products including print and digital billboards, airport displays, transit and highway signs, and more. Video ads have an average click-through rate (CTR) of 1. Sep 25, 2023 · A survey (March 2022) on consumer attitudes toward billboard ads found that 32% of people in the United States enjoy billboard advertising. pzb awynqa dxtntc sokar xxq vsx qsjs oyn yfbgng tiwbw